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FAC presents the Draft Limerick Tourism Strategy 2017-2023

FAC presents the Draft Limerick Tourism Strategy 2017-2023

FAC travelled to Limerick last week to present the draft Limerick Tourism Strategy 2017–2023 to a special sitting of Elected Members of the Strategic Policy Committee for Economic Development, Enterprise and Planning of Limerick City and County Council.

 

The draft strategy which was warmly received by the Elected Members was prepared by FAC in association with Louise Browne Associates and Deirdre Black Associates. The purpose of the strategy is to revitalise the tourism sector in Limerick, capture key opportunities that exist for growth, and highlight priority action areas to unlock the significant benefits that a thriving tourism industry can bring.

 

The Strategy was developed following a detailed analysis of the county’s tourism offer. This involved a wide range of sources including: Fáilte Ireland, Limerick City and County Council, tourism attractions’ own records, and direct conversations with tourism product providers and key stakeholders across the county. Strategic conversations were held with several key stakeholders including Fáilte Ireland and Tourism Ireland and a wide range of regional and local stakeholders to gain further insights on the character of visitor experiences, the County’s resources and attraction and the potential for collaboration and future growth. Four public workshops were held across the county – Adare, Templeglatine, Kilmallock and Limerick City.

 

The review of current performance and growth areas, the wide-ranging consultation process, the importance of a place centred approach, and the vision and objectives for tourism in Limerick were instrumental in defining an appropriate strategic direction to guide the sector to 2023. The centrepiece of the strategy are the four tourism themes identified to drive forward the sector (activities, waterways, arts/culture and medieval heritage) and actions/initiative proposed as part of these. The themes are broad enough in scope to appeal to key audiences and also build on and optimise the existing assets of Limerick.

 

Management structures, a roadmap for delivery and a monitoring framework to ensure the successful delivery of the thematic actions are also set out.  FAC graphic designers worked alongside our planning team in preparing a visually impressive and professionally packaged draft report. FAC will present the final strategy to Limerick City and County Council in March 2018 where it is expected to be formally adopted by the Elected Members.

 

For more information on FAC’s service offer for tourism related studies, please contact us at info@futureanalytics.ie