Valuing a Trip to Tipp – Economic Impact Analysis of FÉILE ‘19
Future Analytics Consulting (FAC) were commissioned by CWB to undertake a review of the economic impact of the 2018 Féile Classical event and the potential economic impact of the FÉILE ‘19 event in Thurles, County Tipperary. The seminal Féile events altered the Irish summers for Irish youth by offering a new music experience, and in turn inspiring the introduction of numerous rock and pop music festivals around the country, including Oxygen held from 2004-2011, Electric Picnic which was first held in 2004. Féile hosted some of the most popular musicians of its time, featuring both contemporary Irish and international acts taking place in the Semple Stadium.
Féile Classical in 2018 was the first music festival initiated by CWB since the Féile Festival of the 1990s and was developed as a nostalgic cultural gathering. The aim was to deliver an enticing weekend of 1990’s rock music along with a variety of other cultural events. Féile Classical was held on Friday 21st and Saturday 22nd September 2018 at Semple Stadium, Thurles. Many of the acts selected for the festival were very popular in the 1980’s and 1990’s. The line-up was chosen to appeal to an audience demographic who would have seminal memories of the original ‘trips to Tipp’ in the 1990’s. Féile was back – re-establishing Thurles and Semple Stadium as the music mecca it once was! The line-up for Féile Classical included The Stunning, Something Happens, The 4 of Us, An Emotional Fish, all playing with the Irish Chamber Orchestra with new arrangements of their classic hits, elevating the experience for those attending.
FÉILE takes place on Friday 20th and Saturday 21st September 2019 at Semple Stadium and at other locations in Thurles. The eclectic line-up includes The Fat Lady Sings; The Frank and Walters; Eleanor McEvoy; Something Happens; Sinead O’Connor; Horslips; and The Stunning; Sultans of Ping, all playing very special performances with the Irish Chamber Orchestra. Building on the success of Féile Classical CWB are providing over 10,000 glamping beds for 2019. These include a broader range of options, suiting all price points for the Tipp Classical festival. In addition, visitors can avail of traditional accommodation options including hotels, B&B’s guesthouse and Air B’n’B, with many options, up to 80km from Thurles already sold out.
The analysis undertaken by FAC highlights the economic benefit of these events for County Tipperary and the wider region. Utilising data provided from festival promotors CWB for Féile Classical and projections for FÉILE, in conjunction with Failte Ireland data, Future Analytics Consulting prepared an estimate of direct, indirect and induced spend of employee, non-employee and visitor expenditure. Overall, the approximate total the direct, indirect and induced contribution of the two festivals was estimated at €6.6m for Féile Classical in 2018 and €14.8m for FÉILE in 2019. This is estimated to result in an associated support employment of 66 FTE jobs for Féile Classical and 148 FTE jobs for FÉILE ’19 – a great boost to local suppliers and the local economy of Tipp!
Future Analytics Consulting provide planning research and economic services and are also a leading a tourism consultancy with the completion of the Dún Laoghaire-Rathdown Tourism Strategy and Marketing Plan 2017-2022 (https://bit.ly/2K85pEI) and the Limerick Tourism Development Strategy 2019-2023 (https://bit.ly/31pF3DM), as well as a wide variety of tourism development projects ranging from tourism strategies and reviews, to high level policy documents, funding applications and feasibility studies. For more information www.futureanalytics.ie and firstname.lastname@example.org