Dún Laoghaire Rathdown Tourism Strategy & Marketing Plan 2017–2022
The Dún Laoghaire Rathdown Tourism Strategy & Marketing Plan 2017–2022 sets out a roadmap for the future of tourism in the county. Dún Laoghaire Rathdown benefits from the physical environment and natural beauty of the Dublin Mountains, as well as Dublin Bay and Killiney Bay. It has a rich history and culture that has evolved from its maritime heritage, its connections with the spoken word and its position in the Dublin Region. This project involved the establishment of the current tourism situation within the county, together with the identification of the challenges and opportunities of the tourism sector.
The project team developed a vision for tourism, along with strategic objectives, key related projects and relevant supporting actions to guide tourism development. actions were set out in a monitoring and evaluation mechanism. The overall approach employed focused upon working closely with all relevant public and private sector and community stakeholders.