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Limerick City and County Council

Limerick Tourism Strategy & Marketing Plan 2019-2024

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The Limerick Tourism Strategy Plan 2019–2024 aims to revitalise the tourism sector in Limerick, capture key opportunities that exist for growth, and highlight priority action areas to unlock the significant benefits that a thriving tourism industry can bring. The strategy was developed following a detailed analysis of the county’s tourism offer, developed through comprehensive research of the tourism environment and available tourism information. Strategic conversations and four public workshops enabled the team to gain further insights and the potential for collaboration and future growth.
The review of current performance and growth areas, wide-ranging consultation process, importance of a place centred or visitor economy approach, and a vision and objectives for tourism in Limerick were instrumental in defining an appropriate strategic direction to guide the sector to 2023. Management structures, a roadmap for delivery and a monitoring framework to ensure the successful delivery of the thematic actions are set out.


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